About Us

Shwmae! We are Rhinwedd. A clothing company based out of a rather small office in Cardiff Bay, Wales. We are passionate about all things Welsh and our mission is to create ethical and affordable clothing that is subtle but unmistakably Welsh.

We have always had an interest in our heritage, culture and language, but unfortunately, until recently, we did not have the opportunity to start learning to speak Welsh beyond the basics taught throughout school.

Whilst learning Welsh, we wanted to immerse ourselves as much as possible; from mugs to welcome mats, we tried to make sure we’d keep seeing the Welsh language to help us pick it up faster. One thing we couldn’t find was Welsh clothing that we could wear every day, everything we saw either had a huge, blazing red dragon or Wales written all over it. We started Rhinwedd to give people another option.