Ethics

We are not fast fashion.

The fashion industry is the second highest polluting sector in the world. It is essential to us that we created a sustainable, ethical approach to production.

We’re looking to create high quality clothing that will last for years, that you’ll want to keep wearing. We’ve sourced high quality, organic cotton products that are both planet and people friendly.

We’re committed to not releasing in seasons. Our product range will grow slowly as we grow as a company. We are very focused with our aim to encourage people to buy less, but buy better, without breaking the bank.