We are not fast fashion.
The fashion industry is the second highest polluting sector in the world. It is essential to us that we created a sustainable, ethical approach to production.
We’re looking to create high quality clothing that will last for years, that you’ll want to keep wearing. We’ve sourced high quality, organic cotton products that are both planet and people friendly.
We’re committed to not releasing in seasons. Our product range will grow slowly as we grow as a company. We are very focused with our aim to encourage people to buy less, but buy better, without breaking the bank.
Do More with Less
Our hoodies are made out of 15% recycled polyester with 85% organic cotton.
Recycled polyester is made from recycled plastic bottles and is sometimes known as rPet.
Producing recycled polyester requires much less resources than new fibers and generates less CO2 emissions.
Not all clothing is made the same
Organic cotton leaves natural wax so clothing feels softer, non organic cotton that's rush farmed can feel scratchy.
Even when you've got good cotton there are still a lot of steps that can improve the quality and longevity of the garment.
Combed - This is an extremely softer version of regular cotton, it's an extra step most people would skip. Impurities are combed out with fine brushes removing any short cotton fibers, this removes around 16% of the volume.
Ring Spun - Appose to traditional methods, ring spun cotton is spun using ring frames. This means the cotton finer, softer and more durable. Another added advantage is a tighter more uniform top allowing our prints to be even more crisp.
We use industry leading super soft water based inks, this allows us to print big complex designs that you'll love, but won't feel on your skin.
It's pointless to create an exceptional quality garment and cheap out on the printing.
Grams per Square Metre
GSM is a metric used to show how dense a fabric will be. This can typically be used as a good metric for quality too, it usually costs more to produce a garment with higher GSM.
Our T-Shirts are 180gsm - an all season weight leaning to heavy weight
Our Hoodies are 350gsm - heavy and reassuring
Get your order by Friday!
Order now, we'll ship your order out Wednesday morning and your order should be with you by Friday
Mari Lywd - A South Wales tradition
The Mari Lwyd is a tradition that dates back to the 1800’s.
A horse’s skull is decorated in ribbons, bells and usually a white cloth, then taken from house to house. The Mari Lwyd would ask for permission to enter the occupant’s home in the form of song, and the occupant would have to reply, also in song, a reason as to why they should not be allowed to enter.
This ritual would go back and forth until one party gave up and either the Mari Lwyd moved on to another house or the residents would let the Mari Lwyd and it’s followers enter the house for food and drinks.
We wanted to honour this tradition on the back of this hoodie and we’re amazed by how it has turned out. Everyone we have shown this design to has recognised it instantly so we know that we have managed to capture the tradition in this hoodie.
We have added the words “Mari Lwyd” down each of the arms, this gives the hoodie a modern twist and further showcases this tradition.
Made out of 85% organic ring-spun combed cotton and 15% recycled polyester.